Relay Marketing Team

Your All-In-One Marketing Team for Run Specialty

A crew of seasoned running industry marketing professionals — built to help running stores grow without hiring in-house. We take the baton. You lead the pack.

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Why We Exist

Run Specialty Needs More Than an Agency - It Needs a Team

The running industry is evolving, fast. And we’ve watched too many stores get stuck with big promises and little follow-through. That’s why we formed Relay Marketing Team – to give you an experienced, ready-to-go team that understands your world and drives real results. No onboarding headaches. No half-baked strategies. Just smart, seamless marketing that moves your brand forward in a way that’s never been done before in Run Specialty.

Relay Marketing Team is your all-in-one marketing team built specifically for the run specialty industry. We’re a collective of experienced professionals across digital, content, design, and strategy – working together to get your store seen, supported, and thriving. For the cost of one hire, you get a full crew ready to amplify your brand.

Who We Are

We’ve Been in Your Shoes - Literally

Together, we bring over 50 years of experience in the run specialty world. We’re not just marketers. We’ve worked the floor. We’ve fitted shoes, stocked shelves, opened early and stayed late. We’ve cheered at the finish line and shown up to race-day expos before sunrise.

We’ve helped customers believe in themselves — and achieve goals they never thought possible. Because we’ve been there too: training for marathons, chasing PRs in 5Ks, lacing up even when motivation is nowhere to be found.

That’s the difference: we don’t merely understand the running community — we’re part of it. And we bring that same energy, empathy, and experience to every marketing strategy we build.